Search engine optimisation is an art, whether you’re looking for SEO Cheltenham or elsewhere doesn’t matter as much as choosing the right company to do your SEO work.
What to look for in SEO Cheltenham
Make sure that your SEO firm uses ethical methods to promote the web sites they work on. Some methods are approved of by Google and other search engines whilst other methods are dodgy and could result in getting your site penalised or, even worse, banned from the results.
Check that your SEO Cheltenham company don’t buy links – this is one of the biggest “no no’s” for Google. If they do buy links, these must be clearly marked as “no follow” and should only be considered for the direct traffic they can send to you.
Any SEO Cheltenham firm worth its salt will check over your current site and make suggestions to make it more search engine friendly. These SEO suggestions should be checked and then carried out so that any SEO Cheltenham work done outside your site has the highest chance of being effective.
A combination of a well optimised website and some good off-site SEO work is the best way to get good results from your search engine optimisation campaign.
Your SEO Cheltenham company should also implement a plan to get you into the Google Places lettered results:
Getting into Google Places is fairly straightforward and you may already have claimed your place in these results. But getting to the top of Google Places without bugging Google is less easy. As with everything search engine related, the rules change on a regular basis and you need to make sure that your SEO Cheltenham keeps abreast of those changes to make sure that you get the most benefit from your search engine optimisation campaign.
Another thing you need to remember is that doing SEO is an ongoing task. I know that sounds the kind of thing that any company looking for your business would say but it’s especially true in the world of SEO Cheltenham.
New competitors are coming into the market on a regular basis, other firms are dropping out of the market. New and existing firms are regularly reviewing their SEO campaigns.
If you let your SEO efforts slip then you run the risk of letting your competition overtake you online. So it’s far better to keep your SEO Cheltenham efforts going so that potential competitors have more to contend with.