A lot of people think about the idea of pay for performance SEO as a way to help ensure that their search engine optimisation gets the best results.
This is certainly an idea worth exploring but you need to take a few things into account before deciding whether it’s the way forward for you.
Thoughts on pay for performance SEO
If someone is being paid by results and those results are heavily dependent on factors outside their control (and that most definitely includes search engine results) then there is a possibility that they will use tactics which work in the short term but will ultimately work against you.
By that stage, they don’t care – they can blame a change in Google’s algorithm – because they’ve banked your cheque.
So make sure that the pay for performance SEO company is using completely ethical methods of promotion. Don’t be scared to ask them what they propose doing and double check their answers if you’re still in doubt.
Another reason that pay for performance SEO isn’t always offered is that there are up front costs with a lot of search engine optimisation methods. It’s not just time but there are often costs of distribution for things like press releases and articles.
So it’s possible that you’ll be asked for a hybrid model where you pay some costs up front and the rest once your site reaches high enough up in the search results to trigger the second payment.
Because there’s a risk involved to the pay for performance SEO company, they may well want a higher fee than if you’d just hired them in the first place. Google doesn’t always work predictably, so the SEO firm will have to take this into account.
Ultimately, using a pay for performance SEO firm is your choice but be aware that the initial attraction of no or low up front fees may well end up costing you more in the long run.